By starting to ascend Mount Kilimanjaro, Africa’s highest peak, Serengeti Breweries Limited (SBL), using its main brand (Serengeti), has paid homage to the Royal Tour initiative supported by President Samia Suluhu Hassan.
The campaign is also a component of their internal initiatives to support worker safety and well-being. They climbed Kilimanjaro via the Machame Route.
28 employees from the Serengeti Breweries Limited in Mwanza, Moshi, and Dar es Salaam started the daring 5,895-meter journey on Sunday, August 14, at the Machame gate, with a scheduled descent on August 20.
Tanzania is blessed with a lot of tourism-related natural resources, SBL Managing Director Mark Ocitti stated before he signaled the start of the trek up Mount Kilimanjaro.
We are happy to support the President’s Royal Tour campaign, they said. Additionally, this endeavor is a calculated effort to place the Serengeti Trademark, one of our most renowned flagship items, near the summit of Mount Kilimanjaro.
This initiative, he continued, “will be ongoing, examining additional significant honeypots in Tanzania, and we feel it will also be aiding the development agenda of this lovely country.” In order to assist our personnel live life to the fullest every day and everywhere they go, we will implement a variety of health routines.
They spent 6 days on the mountain and climbed using the 7 days Machame Route. itinerary
One employee who is tackling the challenge is Rispa Hatibu, and she has high hopes of reaching the summit.
“Although the mountain may look steep and difficult to climb, I am already eager to go to the top. Although it will occasionally be unpleasant, thrilling, and infuriating, we will eventually reach the top of Africa.
The SBL Mt. Kilimanjaro challenge campaign is timely given the government’s desire to bring in $6 billion in tourism-related income by 2025, with a target of attracting five million visitors annually.
Nevertheless, according to certain sources, the number of visitors will surpass one million by the end of this year after falling to 600,000 from 1.5 million in 2019.
Serengeti Breweries Limited Beer
Due to its consistent expansion, Serengeti Breweries continues to manufacture and sell market-leading alcoholic beverages throughout Tanzania.
It is reasonable to argue that beer is the only alcoholic beverage that has actually endured through the centuries.
The Ancient Egyptians documented concoctions using ingredients including dates, pomegranates, and local plants circa 5,000 BC, making it the earliest recipe ever recorded.
Although these old beer formulas may appear harsh by modern standards, they have developed into a city of diversity that has been boosted by the global expansion of breweries and brands. It is likely the most varied beverage category in contemporary times, including porters and pilsners as well as wheat and rye.
Although the origins of beer may be found in Africa, Tanzania is only one of the continent’s many booming beverage economies today.